Typically, when we hear the term “channel data management (CDM)” it’s usually associated with point-of-sale information. But to successfully manage partner ecosystems, channel leaders need substantially more data than just POS. It demands a 360-degree view of your channel partners and their relationships and interactions with you and your channel.
And speaking of data, don’t we rely on it to:
- Understand who our partners are and how they interact with us
- Classify and segment our channel partners in order to understand their capabilities and how best to support and grow our relationship with them
- Determine partner eligibility and access to resources and tools
- Measure performance to determine which channel partners are most and least valuable
Learn more about the key components of a successful Channel Data Management strategy
Additionally, doing CDM right will afford you a multitude of benefits including:
- Clean, accurate, complete, recent data that is trusted and actionable
- Leveraging your Global Tiering Segmentation Model across organizations to:
- Deliver the right program benefits and communicate with the right contacts to support and grow the partnership
- Efficiently manage partner eligibility and access to programs, content, resources and tools
- Confidently and consistently report partner activity and performance from a single source of truth