Now it all adds up for Kern Pharma

In the last few years, Kern Pharma has experienced significant growth by adding new product lines with different commercial needs into the portfolio. This new requirement, in combination with a changing environment, drove the need to seek different solutions to be more flexible, manage promotions and discounts and adapt IT systems to their customer demands. The objective was to incentivize customers based on customer and product segmentation and increase the promotional benefit derived from sales commitment achievements. A change in the legislation was capping discounts, making it the perfect time to look for a new solution that allowed them to be more flexible in their promotion and incentive management and adapt to new market needs aligned with their growth strategies.

Kern Pharma considered developing a solution in-house, but the company eliminated that option when it saw the capabilities offered by Vistex Solutions for SAP. Kern Pharma turned to Vistex for seamless integration with the company’s current system landscape to cover all requirements to improve sales promotions to pharmacies. The IT department’s workload has now been greatly reduced, as the Vistex solutions provide business users with greater autonomy.