Operational (Point-in-Time): The operational pillar assesses the operational health of the program by monitoring each transaction’s progress through the program workflow.
Program Performance (Trending): The program performance pillar measures trends and predicts upcoming needs in terms of business rule modifications, resourcing or problem-solving.
Investment Analysis (Decision-Making): This investment analysis pillar provides information and analysis that enables executives to make investment decisions, whether the investment decision is at the program or partner level. An investment analysis is undertaken to determine "where do I place my bets".
How do you get started?
- Decide what questions need to be answered
- Build the analytical data set
- Add enhanced metrics
- Determine correlations
- Identify control groups
- Calculate, refine, repeat
You’ll also gain unprecedented visibility into channel program performance, training you how to leverage your data and make fact-based decisions that:
- Drive revenue
- Control costs
- Minimize leakage
- Streamline processes