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Now it all adds up for Gancia

Now it all adds up for Gancia

How do you pair the perfect wine with the right campaign and deal management for distributors?

Gancia WOW-factor1

Gancia WOW-factor2

Gancia WOW-factor3

"At Gancia, our focus is wine. We don’t have time to manually manage our incentive programs. With SAP Incentive Administration and SAP Data Maintenance, it is all handled automatically – and the data is right every time. That’s good for us and for our customers."

Rocco Mucci

Customer Service Manager, Gancia & C. SpA

Overview

To run a modern business, Gancia must continue to innovate and renew itself. So, when manual deal management processes were leading to errors that resulted in overpayments, and fragmented rebate management was reducing compliance and making it hard to analyze profits, Gancia needed a better way.

Solution

Gancia needed a digital solution for creating, managing, and tracking campaigns for customers and partners. With a digitalized incentive program, Gancia shows distributor appreciation by streamlining bonuses and rebates.

Results

Since deploying the SAP® Incentive Administration application by Vistex and the pricing option for the SAP Data Maintenance application for ERP by Vistex, Gancia is expecting to see the following benefits:

Contributed to the company’s innovative RightNow Inventory™ vendor-managed inventory “in a box,” delivering automatic, consumption-based invoicing with dynamic price updates
Deployed a distributed pricing model that’s live 24x7 and transparent from manufacturer to customer
Gained a real-time view of inventory in distribution centers and physician locations, enabling automated analysis and tracking of inventory levels to inform product replenishment

About

Gancia

Wines, aperitifs and vermouth from Gancia & C. SpA are a favorite of discerning palates all over the world. This is, in part, because the company stays loyal to its origins and traditions.

Headquarters: Asti, Italy

Industry: Consumer Products

Products: Sparkling wines, vermouths and specialties

Revenue: €60 million

Employees: 4,000+

Solutions implemented:

SAP margin optimization solutions by Vistex

 - SAP Incentive Administration by Vistex

 - SAP Data Maintenance by Vistex, pricing option