Now it all adds up for JK Tyre
How does efficient promotions management help you strengthen relationships with channel partners?
“We have made our approach to offer incentives more consistent across the company, helping us build trust with our dealers and distributors and establish ourselves as a highly desirable trading partner.”
Sharad Agarwal
Head of IT, JK Tyre and Industries Ltd.
Overview
Manual processes for implementing schemes in JK Tyre’s ERP system meant errors, delays and poor market responsiveness. Calculating promotional benefits and settling payouts with rigid custom-code-based programs resulted in a lack of consistency, with distributors experiencing delays in receiving benefits from the schemes.
Solution
To improve its service to sales partners and market responsiveness, JK Tyre needed a channel promotion and incentive management solution that would support transparent and effective promotions management. By deploying Solutions for SAP, JK Tyre established a standardized structure for channel incentives across all regions, increasing transparency for dealers and distributors.
Results
A well-run incentives scheme enabled JK Tyre and Industries Ltd to improve customer service, providing a competitive edge:
About
JK Tyre
With a presence in more than 100 countries, New Delhi, India-based JK Tyre and Industries Ltd. is one of the world’s leading tire manufacturers. The company sells tires for the automotive industry and aftermarket through a worldwide network of 3,500 auto parts dealers and distributors.
Headquarters: New Delhi, India
Industry: Automotive
Products: Tires and auto parts
Revenue: $1.23 billion
Employees: 8,900
Solutions implemented:
SAP margin optimization solutions by Vistex
- SAP Incentive Administration by Vistex
- SAP Data Maintenance by Vistex, pricing option