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Now it all adds up for JK Tyre

Now it all adds up for JK Tyre

How does efficient promotions management help you strengthen relationships with channel partners?

JK Tyre WOW-factor1

JK Tyre WOW-factor2

“We have made our approach to offer incentives more consistent across the company, helping us build trust with our dealers and distributors and establish ourselves as a highly desirable trading partner.”

Sharad Agarwal

Head of IT, JK Tyre and Industries Ltd.

Overview

Manual processes for implementing schemes in JK Tyre’s ERP system meant errors, delays and poor market responsiveness. Calculating promotional benefits and settling payouts with rigid custom-code-based programs resulted in a lack of consistency, with distributors experiencing delays in receiving benefits from the schemes.

Solution

To improve its service to sales partners and market responsiveness, JK Tyre needed a channel promotion and incentive management solution that would support transparent and effective promotions management. By deploying Solutions for SAP, JK Tyre established a standardized structure for channel incentives across all regions, increasing transparency for dealers and distributors.

Results

A well-run incentives scheme enabled JK Tyre and Industries Ltd to improve customer service, providing a competitive edge:

Enabled its business to roll out different kinds of promotional schemes tailored to the business needs of the moment, increasing sales and sales margins
Incorporated approval stages into automated workflows, improving governance and control over issuing promotional offers
Automated the calculation of promotional discounts, significantly reducing manual errors
Increased channel loyalty thanks to greater clarity on pricing incentives and timely settlements
Achieved a smooth deployment thanks to specialist expertise provided by Vistex.

About

JK Tyre

With a presence in more than 100 countries, New Delhi, India-based JK Tyre and Industries Ltd. is one of the world’s leading tire manufacturers. The company sells tires for the automotive industry and aftermarket through a worldwide network of 3,500 auto parts dealers and distributors.

Headquarters: New Delhi, India

Industry: Automotive

Products: Tires and auto parts

Revenue: $1.23 billion

Employees: 8,900

Solutions implemented:

SAP margin optimization solutions by Vistex

  - SAP Incentive Administration by Vistex

  - SAP Data Maintenance by Vistex, pricing option