Now it all adds up for Lavazza
Brewing up fresh savings with real-time insight into promotions planning and execution
"Integrating our agreements and promotions – as well as data in SAP ERP – with a single solution allows us to precisely and accurately simulate the P&L of any promotion in advance and avoid ineffective campaigns and spending."
Spanò Gabriele
IIT Sales and Marketing Demand Manager, LUIGI LAVAZZA S.p.A.
Before: Challenges and Opportunities
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Eliminate unnecessary spend on ineffective sales promotions
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Anticipate the effectiveness of promotions before they launch and measure their success after
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Align workflows and share data between disconnected sales promotion and agreement processes
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Leverage enterprise data and insight including financials from its SAP® ERP application
Why SAP
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Single solution to manage and control all contracts, promotions, and relevant roles with the SAP Promotions and Agreements application by Vistex
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Accurate promotion simulations and real-time performance monitoring during execution
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Integration with SAP ERP for detailed P&L spend analysis by customer, agreement, SKU, and more
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Promotion optimization using past performance data and insight to continuously improve planning processes
After: Value-Driven Results
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Sales team able to effectively execute and monitor all kinds of promotions and rebates in real time
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Stronger retail partner relationships with more informed negotiations driven by strategic insights
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Process automation across planning, calculation, and settlement workflows, lowering ownership costs
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Promotions tightly controlled by core planning and budget processes to avoid over and under spend
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Elimination of promotions with poor ROI during the planning stage to reduce promotion spend
About
Lavazza
Passion has been the driving force at LUIGI LAVAZZA S.p.A. since 1895 and upheld by employees for generations – passion for the work, the product, and the places where it operates. The world-renowned coffee roaster operates in more than 140 countries, encompassing a vast retail partner network that Lavazza is also passionate about supporting in better, more innovative ways.
Headquarters: Torino, Italy
Industry: Consumer Products
Products: Coffee blends and products including machines and capsules
Revenue: €2 billion
Employees: 4,000+
Vistex solutions implemented:
Solutions for SAP
- Promotions and Agreements