Shift from Defense to Offense with a Single Source of Data Truth

Channel Data Management often takes years to optimize, but who has that long? In this webinar, Kristen and Larry will show you how you can go from a data zero to a data hero, exploring how to go beyond simply using data to tell the story you want. Instead, they’ll show you how to follow the data to make sound, forward-thinking business decisions. Learn what it takes to create a single source of truth, gain progressive wins in your data journey, and avoid the unintended consequences of both good and bad data.