Managing Co-op & MDF in high tech: From spend tracking to measurable ROI

The way you view Co-op & MDF determines whether they remain cost centers or evolve into powerful drivers of ROI and partner success. CFOs demand accountability, partners expect seamless experiences and markets move faster than traditional program cycles can keep up. 

Explore how OEMs, ECMs and software providers can transform Co-op & MDF programs from cost centers into growth engines. See your programs through 5 key lenses that drive measurable impact:

• Strategic alignment
• Operational efficiency
• Partner experience
• Performance analytics
• Competitive positioning

Don’t let outdated measurement approaches limit the potential of your Co-op & MDF programs. Whether you’re an OEM optimizing global frameworks, an ECM streamlining transactional cycles, or a software provider driving subscriptions, this guide provides a framework to align spend with strategy, improve visibility and fuel long-term growth.

Download the eBook and start turning your Co-op & MDF programs into measurable ROI