Now it all adds up for
Antalis S.A.

Based in France, Antalis S.A. is the leading paper, packaging and visual communications wholesale distributor outside of the U.S. The company identified the need to target its B2B promotions more efficiently to increase conversion. The key challenge was creating deals for slow-moving and obsolete stock, improving e-commerce transactions through the Antalis website, and integrating promotions to match their omnichannel marketing strategy deployment.

Antalis sought a preconfigured solution to run omnichannel promotions smoothly to boost sales and consolidate its market leadership. They needed an automated, closed-loop system for their web sales to leverage business intelligence for improved customer relationship marketing and to enable omnichannel marketing strategies against the backdrop of their SAP ERP system. A key differentiator in the tool selection was enabling product managers to build promotions that leveraged market opportunities more easily.

Antalis deployed the Vistex Solutions for SAP, resolving many of their outstanding pain points. While the customer is on the phone or on the website, the available promotions are now automatically displayed and handled at the point of sale. It allows Antalis to organize promotions by customer segments, only displaying the active promotions that are matched to the right targets. Vistex set up 5 initial deal types: free gifts, free goods, prize draws, discounted prices, and bundle offers. During the pilot phase, Vistex teamed up with Antalis to take the solution further, proposing 2 additional capabilities: if the customer purchases a certain volume of a product over a certain time period, they can receive a free gift, or entry into a prize draw; when adding bundles, if the customer purchases 3 products, they receive the least expensive bundle free of charge.