Jon Robinson

Jon Robinson

Senior Product Manager for Licensing at Vistex

Jon Robinson is a Senior Product Manager for Licensing at Vistex. Jon brings more than 30 years of experience designing and developing software applications for leading corporate, entertainment, retail, and government organizations. The last 26 of those years have been solely focused on financial and royalty-based applications for the merchandise licensing industry. Jon has designed, developed, managed, and implemented Vistex’s industry-leading software for more than 100 licensing companies, several of which are on the Fortune 500 list. He is a licensing subject matter expert, a respected best-practices consultant and technician, and a highly-regarded advisor to clients and staff.

More posts by Jon Robinson

A License To Deal feature image

A License To Deal

Mergers and acquisitions (M&A) have become a prevalent strategy for growth, market expansion and consolidation in industries like media and entertainment, consumer products, high tech and fashion. While M&A teams focus on financials and negotiations, they often underestimate the licensing challenges that await post-merger.

February 28, 2025

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retail licensing strategies feature image

Retail Remix: Retail Licensing Strategies For A New Reality

From the decline of shopping malls to the meteoric rise of ecommerce and experiential retail, the retail landscape is undergoing a seismic shift that fundamentally reshapes how licensed products reach consumers.

January 10, 2025

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Data Dominance Playbook feature image

Data Dominance Playbook

The multibillion-dollar sports licensing industry is a fast-paced and dynamic sector within the broader licensing ecosystem.

September 30, 2024

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Location, Location, Licensing

Location, Location, Licensing

A successful LBE experience must be planned using as much data-driven evidence as possible to create the optimal experience.

June 18, 2024

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A Licensing Glow Up

A Licensing Glow Up

The licensing industry is in the midst of a transformation in response to shifting consumer dynamics, digital advancements and a growing emphasis on ESG (environmental, social and governance) and DEI (diversity, equity and inclusion) initiatives.

January 18, 2024

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The Rise Of Private-Label And White-Label Branding

The Rise Of Private-Label And White-Label Branding

Private-label and white-label branding strategies significantly impact profitability of licensors by reducing costs and increasing profits.

September 21, 2023

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Licensing and AI-generated Content

The Crossroads Of Artistic And Artificial

Will user-centric royalties ring in a promising future for music creators? The explosive rise of music streaming has transformed the industry, with millions of subscribers ...

July 24, 2023

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It’s Not Easy Being Green

How will the surge in sustainability change licensing? Sustainability is increasingly crucial for businesses around the world. Across the $275 billion licensing industry, r...

March 24, 2023

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Pushing Plush

Can streaming services build buzz and diversify revenue with licensed merchandise? Streaming services have shown they can sell content. They’re also pretty good at selling ...

October 6, 2022

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Essentials to a Successful Co-Branding Partnership

Saddle Up for Success!

Take these “Magnificent 7” essentials for effective co-branding program licensing for a ride Co-branding programs—where two or more brands partner on a product or service—c...

June 7, 2022

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Play to Earn with NFTs

Let The Games Begin

NFTs are creating “play-to-earn” business models for the booming gaming industry Supported by nearly 3 billion gamers around the world, the mobile gaming market has seen ex...

March 11, 2022

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intellectual property rights in the metaverse

Next Stop, the Metaverse

What will become of intellectual property rights in the metaverse? The physical world is all abuzz over the Metaverse, a virtual world in which people will be able to buil...

March 1, 2022

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Recurring royalties with branded NFTs

BRANDED NFTS: All That and a Bag of Chips

Brands are leveraging NFTs for recognition and revenue, but will customers bite? As consumer behavior and the digital economy continue to change in the wake of the pandemic...

October 28, 2021

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Celebrity Licensing in A Pandemic

The Miley Cyrus Burrito with a Lady Gaga Cookie Chaser For celebrities, one casualty of the pandemic is their influence. While they’re catching up on their R&R, another...

February 4, 2021

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The “Black Friday” Trademark Controversy

The “Black Friday” Trademark Controversy

Are German retailers still banned from advertising Black Friday sales? It was 1967 in Philadelphia when the term Black Friday was first used in the U.S. to describe the pos...

November 24, 2020

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How 2019 Could Spark Some 2020 Licensing Surprises

The disruptions and surprises in 2019 licensing trends have set the tone for swirling around the bone china cup and reading the settled tea leaves for 2020. In no particula...

January 31, 2020

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Royalty Management: Why Google Stadia and Its Cloud-Based Videogaming Rivals Need a Robust Solution

Royalty Management: Why Google Stadia and Its Cloud-Based Videogaming Rivals Need a Robust Solution

While videogame graphics have evolved from 8-bit to 64-bit architecture, rights and royalties management software also had to level up to meet user demand. Today’s R...

August 12, 2019

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Protecting your Intellectual Property

Protecting your Intellectual Property

The Secret Decoder Ring for Licensing Contracts From eHow.com to WikiHow to Lifehacker and YouTube, there is no shortage of D-I-Y tutorials. But there’s one area where you ...

March 5, 2019

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