High Tech: Blogs

Disruptor or Disruptee? You build AI. But Do You Run On It?

Disruptor or disruptee? Learn how OEMs, ECMs, and software manufacturers operationalize AI across pricing, incentives, and revenue management to eliminate the innovation tax.

February 27, 2026

It's The Year Of The Fire Horse. Speed Wins.

The lunar new year brings forth the fire horse, and its symbol of passion, speed and unstoppable momentum. According to the Chinese Zodiac, it’s the perfect time for bold action and rapid transformation.

January 5, 2026

Elevating Co-op & MDF Programs Smarter Incentives For Channel Leaders

“We’re sitting on millions in MDF funds, but half of it goes unused every year.” The problem wasn’t a lack of willing partners or market opportunities; it was the complexity of managing Co-op & MDF programs.

November 28, 2025

Moving Beyond “Do This, Get That” Rewards Programs

Channel partner loyalty programs have transcended the "do this, get that" incentive model.

August 20, 2025

From Cost Center To Profit Engine: Power Up Rebate Management

In the fast-moving, high tech industry, where buzzwords like artificial intelligence (AI) dominate the conversation, it's easy to overlook one of the most powerful levers for strategic growth: rebate management.

April 23, 2025

AI Chip Crunch: Don’t Get Caught With Your Chips Down

The semiconductor world is still digesting the last chip shortage, but there's another crunch brewing – and this time, artificial intelligence is at the table.

March 26, 2025

It’s The Year Of The Snake. Let’s Strike With Precision!

It’s the perfect time for growth and setting the foundation for long-term success. As an electronic device or component manufacturer, you are experiencing fiery competition and the need to power up the speed at which you respond to price quotes.

March 10, 2025

Metaphorically Speaking: Get Rid Of Your Junk And Clean Up Your Data

Can your channel data management (CDM) solution provide real-time transparency into the channel of your component, chip or semiconductor sales?

August 5, 2024

It’s Time To Shape Up Your Ship & Debit Program

After a period of disruption, shortages and uncertainty, the electronic component industry appears ready to change its course in a positive direction.

June 19, 2024

Get your MDF program management on track for 2024 feature image

Beat Your MDF Management Track Record

Most technology and software vendors like you offer co-marketing subsidies to your partners through market development funds (MDF) or cooperative (Co-op) dollars.

April 19, 2024

data-analytics-electronic-components-industry-feature

Is Data Invisibility Costing Your Company?

4 ways to ensure quality data and analytics in electronic components distribution. How much does a lack of data visibility and quality cost you as an electronic component manufacturer?

February 12, 2024

It’s The Year Of The Dragon. Let’s Power Up!

January 24, 2024

Prepare To Think Beyond The Semiconductor Capacity Constraints

2 semiconductor industry challenges all manufacturers must solve If you could see the future and know that the semiconductor market will double in the next 7 years, would y...

April 25, 2023

Is Supply Chain Disruption Moving Your Incentive Programs In The Wrong Direction?

High Tech Supply Chain Disruption and its effect on Incentive Programs “It is not the strongest or most intelligent who survive, but those who best manage change.” -C...

January 26, 2023

High Tech Digital Transformation Industry

Industry 4.0: Are You A Disruptor or Disruptee?

Tackling tough challenges in high tech digital transformation It’s been dubbed “The Fourth Industrial Revolution” or 4IR for short. And some refer to it as “digital transfo...

July 14, 2022

6 Tips To Propel Your Market Development Fund Auditing

Are you steering your partners toward a stellar experience in claiming their MDF dollars? A well-executed market development funds (MDF) program can propel partner relation...

June 20, 2022

Bring Program Performance Into Full View

Is your channel revenue attribution giving you the visibility you need? I recently attended a conference that included channel revenue attribution as a topic of discussion....

April 8, 2022

Data Analysis Is A Journey, Not A Destination

Business analysis tools continue to evolve in sophistication. Yet, according to Forbes we only use .5% of the business data available to us. That equates to numbers between...

March 8, 2022

There’s No Dip In Counterfeit Chips

Semiconductor authenticity remains mission critical during chip shortage Much has been written lately about the effect of the semiconductor shortage on automotive manufactu...

November 10, 2021

Pricing strategies in the semiconductor industry

GAME ON Partner pricing strategies and the semiconductor power struggle: Who will pay the cost of inventory?

When the chips are down, how do we defeat the pain of pricing? “If you build it, he will come” doesn’t work for the semiconductor industry. And for their manufacturing cust...

September 21, 2021

3 Actionable Tips to Winning the Loyalty Program Marketing Race

Drive deeper customer engagement by mastering your communications strategy Is your loyalty program strong enough to keep customers coming back? When it comes to customer en...

August 30, 2021

Is Your Channel Data Treasure or Trash?

Channel data management (CDM) is one of the best ways for High Tech manufacturers to increase visibility into the details of events and transactions within their sales and ...

June 7, 2021

Your Gut Or Your Data?

How do you make crucial business decisions? Trillions of dollars of revenue globally flow into manufacturers through indirect sales. Let’s face it…channel partners comprise...

June 6, 2021

How Junky Data Costs You Big Time

You know that junk drawer you have? It holds an unruly collection of random items that sometimes prevents you from getting the drawer opened or closed. Does your business h...

June 6, 2021

Where Purpose Meets Profit - Microchip Technology Round Table

Did you miss the Vistex Virtual Summit for the High Tech Industry on May 13th? Here’s a summary of what went down during our round table discussion with Mitch Little, Senio...

June 4, 2021

Chips And The Dip - The Semiconductor Industry and Supply Chain Challenges

On May 13th, Vistex presented its inaugural High Tech Virtual Industry Summit—and what an amazing event it was. We kicked off the day with an insightful keynote address: “S...

June 4, 2021

What’s at Stake when Your Regional Channel Incentive Programs are not Aligned?

As regional marketing program teams become engrossed in the day-to-day operation of their channel incentive programs, the importance of alignment between teams and best pra...

April 30, 2021

Does Your Incentive Program Cater to International Partners?

Here is Something to Think About… Recently, I came across some interesting information while working with a client who has an MDF program that supports international partne...

February 23, 2021

How To Make Cross-Selling Your Cash Cow

It may have been a bust for many industries, but 2020 was a boon for semiconductor mergers and acquisitions. Analog Devices announced a $21 billion deal to acquire Maxim In...

February 10, 2021

Readying your Partner Programs for 2021

During VISTAS last month, Kristen Cole and I discussed readying your partner programs for 2021. I hope it was the impetus to start thinking about what you should consider a...

November 23, 2020

4 Tips for Channel Rebate Success

Are your channel rebate programs motivating the right partners in the right ways? With 80 percent of the typical high-tech company’s revenue coming from the indirect chann...

September 16, 2020

Building Brand Loyalty in Uncertain Times

The COVID pandemic has created a shift in our landscape—challenging brands with building and maintaining their brand loyalty—as our idea of business as usual continues to e...

August 7, 2020

Great Customer Service: A Must-Have for Strong Channel Partner Relationships

With the competitive nature of the marketplace, channel providers should take every opportunity to provide exemplary customer service for and on behalf of our clients. Not ...

June 19, 2020

Amplifying your unique partner value proposition

Amplifying your unique channel partner value proposition

There are questions that every company must ask: Why do partners or customers buy from us? What clearly motivates a decision to choose us or our products over others? What ...

April 9, 2020

4 Tips to Maximize Your Sales Reward Dollars

How varying the mix and simplifying your incentives program means greater rewards for YOU! Did you know that a company can increase sales by 50% by effectively tweaking its...

January 30, 2020

Delivering an Effective Marketing Strategy for Channel Partners

Thinking smarter may just mean thinking smaller Marketing is a central element to achieving, maintaining, and expanding reach and engagement with channel partners and end u...

December 6, 2019

How a Global Payments System Can Benefit, Not to Mention <em>Save</em> your Channel Program

Slow reimbursement can kill a partnership in no time. For channel partners everywhere, getting paid on time is a top concern, and being able to receive and make timely, cur...

December 3, 2019

Effective Special Pricing Agreements

Using Vistex technology to increase the speed, compliance and accuracy of SPA management Special pricing agreements (SPAs) are a great way to manage contract compliance and...

May 13, 2019

Maximizing your ROI through Market Development Funds (MDF)

Recognizing the foundational blocks In my experience, the ability to plan, pivot and execute is what sets companies apart. Successful organizations can look ahead to both p...

March 19, 2019

Facing Your Channel Program Execution...

You can have the most perfectly designed channel programs, but if you don’t execute successfully, it will fail … ever wonder why this is? The Business/Strategic effort to ...

August 21, 2014

Are You Falling Victim to These 4 Go-to-Market Challenges?

Recently, we hosted a webinar called Building a Go-to-Market Strategy to Enable Both Your Cloud and Traditional Partners. Our presenters VP Channel Strategy William Gilsin...

August 15, 2014