Licensing

Data Dominance Playbook

The multibillion-dollar sports licensing industry is a fast-paced and dynamic sector within the broader licensing ecosystem.

September 30, 2024

Location, Location, Licensing

A successful LBE experience must be planned using as much data-driven evidence as possible to create the optimal experience.

June 18, 2024

A Licensing Glow Up

The licensing industry is in the midst of a transformation in response to shifting consumer dynamics, digital advancements and a growing emphasis on ESG (environmental, social and governance) and DEI (diversity, equity and inclusion) initiatives.

January 18, 2024

The Rise Of Private-Label And White-Label Branding

Private-label and white-label branding strategies significantly impact profitability of licensors by reducing costs and increasing profits.

September 21, 2023

The Crossroads Of Artistic And Artificial

Will user-centric royalties ring in a promising future for music creators? The explosive rise of music streaming has transformed the industry, with millions of subscribers ...

July 24, 2023

It’s Not Easy Being Green

How will the surge in sustainability change licensing? Sustainability is increasingly crucial for businesses around the world. Across the $275 billion licensing industry, r...

March 24, 2023

Pushing Plush

Can streaming services build buzz and diversify revenue with licensed merchandise? Streaming services have shown they can sell content. They’re also pretty good at selling ...

October 6, 2022

Eyes On The Prize

Savvy brands score big with NIL deals and licensing contracts Since our first blog post on college athletes and name, image and likeness (NIL) deals in 2021 — when the Nati...

September 8, 2022

Essentials to a Successful Co-Branding Partnership

Saddle Up for Success!

Take these “Magnificent 7” essentials for effective co-branding program licensing for a ride Co-branding programs—where two or more brands partner on a product or service—c...

June 7, 2022

Let The Games Begin

NFTs are creating “play-to-earn” business models for the booming gaming industry Supported by nearly 3 billion gamers around the world, the mobile gaming market has seen ex...

March 11, 2022

Next Stop, the Metaverse

What will become of intellectual property rights in the metaverse? The physical world is all abuzz over the Metaverse, a virtual world in which people will be able to buil...

March 1, 2022

BRANDED NFTS: All That and a Bag of Chips

Brands are leveraging NFTs for recognition and revenue, but will customers bite? As consumer behavior and the digital economy continue to change in the wake of the pandemic...

October 28, 2021

Artist Remuneration In The Digital Age: Can Musicians Break Through

Artist Remuneration In The Digital Age: Can Musicians Break On Through To The Other Side?

Streaming revenue—not music—makes the world go ‘round People typically associate musicians with private jets, designer wardrobes, cash and jewelry, and luxury cars, but mos...

October 26, 2021

Go, Fight, Earn!

Student athletes are feeling the “earn” with NIL deals.But at what cost? In a wild card move, the U.S. Supreme Court recently ruled that the National Collegiate Athletic A...

September 28, 2021

2020’s Product Licensing Hero?

Face Masked Crusaders Has the pandemic transformed Paris, London, Milan and New York’s most coveted event—Fashion Week—into Face Mask Week? (One moment—filing the copyright...

December 14, 2020

The “Black Friday” Trademark Controversy

Are German retailers still banned from advertising Black Friday sales? It was 1967 in Philadelphia when the term Black Friday was first used in the U.S. to describe the pos...

November 24, 2020

The Silver Lining Playbook for the Licensing Value Chain

Can’t We All Play Nice in the Sandbox? At about this time every year, kids go to camp. That won’t be happening this year, and your immediate thoughts will probably include ...

August 14, 2020

How 2019 Could Spark Some 2020 Licensing Surprises

The disruptions and surprises in 2019 licensing trends have set the tone for swirling around the bone china cup and reading the settled tea leaves for 2020. In no particula...

January 31, 2020

Licensing Expo 2019: Advice on Best Practices for New Brands

I have a special place in my heart for new brands who develop creative concepts and invest their savings towards bringing their ideas to market at the Licensing Expo. For s...

July 12, 2019

Protecting your Intellectual Property

The Secret Decoder Ring for Licensing Contracts From eHow.com to WikiHow to Lifehacker and YouTube, there is no shortage of D-I-Y tutorials. But there’s one area where you ...

March 5, 2019

In Licensing, Book Publishing Is the One to Watch

Here’s my prediction for 2019: The demand for creative content exploitation, partner transparency, and fair compensation will continue to amplify. This isn’t too much of a ...

January 18, 2019

7 content and licensing trends to watch for in 2019

As the sands run out on the 2018 hourglass, I cannot help but look forward to where technology and consumer trends will take us in 2019. In reviewing the projects we’ve dep...

December 19, 2018

The hidden world of intellectual property licensing

The next time you’re sitting in Caesars Palace amongst the cacophony of lights and sounds, pulling the one-armed bandit in rapid succession on what is hopefully a loose slo...

November 26, 2018

Streamlining the Licensing Workflow – Why Attending Conferences is Important

From January through June every year I am either managing meeting logistics or attending one of a few trade conferences which are very important to our business and the bus...

September 23, 2018