Strategy

6 Go-to-Market Strategy Tips to Enable Cloud & Traditional Partners

6 Go-to-Market Strategy Tips to Enable Cloud & Traditional Partners

Many technology partners and vendors find themselves in the implementation stage of a hybrid Cloud model. Tiffany Bova of Gartner, sees the channel evolving as follows: (...

January 30, 2015

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How Successful Cloud Partners Categorize Vendors

How Successful Cloud Partners Categorize Vendors

Even if you are the 800 pound gorilla in your market (think Microsoft, HP, Google), you need to get into your partners’ heads to maximize the potential of your channel. If ...

December 30, 2014

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Move From GTM Program Management to Optimization

Move From GTM Program Management to Optimization

Companies across different industries – Technology, Consumer Products, Life Sciences, Automotive, etc. – are experiencing pain points in today’s rapidly evolving markets. ...

September 25, 2014

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Strategy to Improve Promotional Allowance Programs

Strategy to Improve Promotional Allowance Programs

Promotional allowance programs (MDF, Co-op) can be one of the most effective tools in a channel marketer’s toolkit. However, they often also represent the largest expense ...

September 18, 2014

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Channel Strategy & the 80/20 Rule – How to Improve the Bottom 80%?

Channel Strategy & the 80/20 Rule - How to Improve the Bottom 80%?

If you’ve spent any time in corporate America you realize that The 80/20 rule can be applied to pretty much anything – candy consumption, crop yields, tenant complaints, s...

September 4, 2014

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Are Your PAMs Biases Skewing Partner Profiling?

Are Your PAMs Biases Skewing Partner Profiling?

Companies are constantly reaching out to us for guidance on how to recruit the right partners for their channel. They have questions about finding their ideal partners, an...

August 7, 2014

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Crawl, Walk or Run to Joint Marketing Planning that Drives ROI

Crawl, Walk or Run to Joint Marketing Planning that Drives ROI

If you are like many of us here at Vistex, you got into marketing because you enjoy engaging in creative and collaborative processes to develop strategic marketing plans, ...

April 3, 2014

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