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Channel Data Management: A Blueprint for Success

Poor data quality costs the US economy around $3.1 trillion annually. According to Experian, 83% of organizations see data as an integral part of their business strategy, with 69% stating inaccurate data continues to undermine their efforts. So how can you ensure you have the right strategy in place to make data-driven business decisions?

Listen as our CDM experts Dave Hafermann and Dave Golias unveil how to create a Blueprint for Channel Data Management Success.

Key takeaways include:

  1. Defining Channel Data Management
  2. Best Practices for Building the Foundation
  3. Leveraging Data to Nail your Goals


David Golias - Director Solution Delivery

David Golias

Director, Solution Delivery

Dave Hafermann - Principal GTMS/CRM Solutions

Dave Hafermann

Principal, GTMS/CRM Solutions