Now it all adds up for Citrosuco

Digitizing farming with data-driven insights

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Before: Challenges and Opportunities

To stay ahead of the competition, Citrosuco needed to introduce innovation into its products and business solutions. The company sought to reduce paper use and eliminate data retyping in SAP. Another priority was to improve tracking of farm machinery, even when users were fully offline. Growers wanted to use geospatial insights to track inspections and identify plant diseases. The company also sought insights into harvest performance and real-time farm visibility using data from its SAP Cloud ERP solution.

Why SAP

The goal was to digitalize farm operations and connect field data with enterprise systems to enable faster decision-making, cost reduction, and sustainable practices.

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Established SAP customer seeking to modernize agricultural operations with integrated farm management capabilities

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SAP Farm Management application by Vistex provided planning, harvest optimization, and decision-support tools connected directly to SAP Cloud ERP

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Mobile-first approach using SAP Mobile Services enabled offline field work with GIS mapping for disease tracking, terrain visualization, and geofencing for location-based activities

After: Value-Driven Results

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Reduced chemical application costs through precise georeferencing that eliminated duplication and rework

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Enhanced asset visibility and activity tracking with GIS-enabled views and geofencing for harvests, inspections, and machinery operations

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Increased visibility into farm operations and insights by 99% with heat maps showing exactly where disease treatment is needed

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Improved field worker productivity with intuitive mobile interfaces and real-time connectivity to SAP Cloud ERP for ongoing cost savings

About

As a leading Brazilian citrus company, Citrosuco operates at all stages of the orange juice production chain, from cultivating fruit to the delivery of products. More than 100 countries benefit from the fruits of their labor through 28 farms and 4 plants in Brazil and the United States, with Matão as the world's largest orange juice processing plant. They grow their business sustainably and are committed to environmental preservation by offering an increasingly diverse portfolio that extends beyond juice.

Headquarters: Matão, Brazil
Industry: Agriculture
Products: Cultivate, produce and deliver 100% natural orange juice and innovative products
Revenue: $2 billion
Employees: 5,500
Solution implemented:
SAP Farm Management by Vistex