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Winning the Pricing Game: How Consumer Perception Drives Market Success

In an increasingly competitive market, pricing is more than just numbers—it’s about perception. Consumer behavior is influenced by factors beyond price, such as product design, reviews, and brand sentiment. So how can you integrate these insights into your pricing strategy?

Watch this exclusive webinar on demand where we explore Price Positioning based on Market Perception and how VantageView by Vistex, combined with our Pricing Solutions, can help consumer product brands and manufacturers make data-driven pricing decisions.

What to Expect: 

  • A real-case scenario in the Consumer Products industry, demonstrating how pricing perception impacts consumer decisions.
  • Key challenges companies face in understanding and adapting to market sentiment.
  • How to monitor competitor price trends and interpret qualitative insights effectively.
  • A walkthrough of Vistex’s automated pricing capabilities—from data crawling to strategic price adjustments.

Discover how to turn market perception into a competitive advantage and align pricing strategies with consumer expectations.

Presenter:

Salvatore Milana

Salvatore Milana

Solution Advisor