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Digitalization and the Impact on Trade Promotion Management

Do you know how Digitalization will impact your revenue and manual operations?

We all have been faced with both challenges and opportunities when maximizing trade spend efficiency and streamlining accrual and forecast accuracy. In this online session, we will explore how digitalization can either positively or negatively impact critical Trade Promotion processes, specifically for trade promotion planning, trade promotion execution, and trade promotion analysis. Get insights on how to make sure that you avoid negative impacts and reap the positive benefits of digitalization.

Learn how to identify opportunities to apply digitalization within your organization and how to strategically plan for a successful implementation.

Watch now to learn more about:

  • The digitalization trend in Consumer Products
  • Detecting opportunities with Digitalization
  • Key differences between Trade Promotion Management and Optimization
  • Implementing a successful lean, digital transformation


Joel Cartwright

Joel Cartwright

Industry Principal, Consumer Products at Vistex