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Reflections on what’s next in Pricing on Medical Devices

Due to the current situation and economic crisis, pricing and reimbursement pressures are increasing. One big driver is increased price transparency. Across borders, new players from China and India are keen to take their low-cost designs and increase competition. But where is the value? Companies that want to be profitable need to identify how much the customer is willing to pay. Once this is identified, they need to find the most cost-effective way of delivering those features to maximize the available product margin. It is a MUST to align your pricing with the value created within and along the care chain. Med-tech companies, specifically, must incorporate additional value into their pricing decisions.

Are you aware of the current trends and changes in Pricing on Medical Devices?

Save your seat for a learning session, where we´ll analyze pricing with value and discuss possible moves for companies to be profitable with emerging pricing models. Watch this webinar now on-demand and learn more about:
  • How do I align price & product value?
  • What are market challenges that I need to consider?
  • How can I prepare for the future with value-based pricing models?
  • Why is a holistic view so important?


Alejandra Garitonandia

Industry Principal of Life Sciences at Vistex EMEA